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BOSTON LendingTree has named Havas’ Euro RSCG as its lead creative agency, though incumbent Mullen, a unit of Interpublic Group, remains on the roster for media chores through its MediaHub unit, the client has confirmed.
Euro RSCG in New York was tapped following a review in which only that shop and Mullen competed, an agency rep said. Euro is now tasked with crafting a broad integrated campaign to re-launch the online mortgage lending service. A launch date for the push has not been determined.
LendingTree
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