Lending a Helping Brand

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In the face of the economic downturn, consumers have had to make significant choices to keep pace with the impact of a changed economy. And brands have suffered as a consequence.
 
In the slow and unpredictable process of the economy righting itself, as well as the ongoing progress of technology as a brand driver, brands should focus on how they can help consumers, not only in these trying times, but in the times to come.

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