Legendary Adman George Lois Launches New Agency in New York

He's recognized for Tommy Hilfiger and MTV work

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George Lois, the advertising man behind iconic campaigns for Tommy Hilfiger and MTV, has a new big idea.

In partnership with TransMedia Group, Lois is launching a new New York-based advertising agency, which he will head up, called Lois TransMedia, Big Idea Advertising and Public Relations. The agency will be a full-service shop specializing in traditional and online advertising, marketing, PR, social media and film production.

Lois is no stranger to opening his own agencies. After working under William Bernbach at DDB for one year, he decided to leave, believing he could open his own agency—the second creative agency in the world at the time, Lois said—similar to DDB.

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