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Olson has been hired by iconic apparel firm Lee Jeans as lead interactive agency for the brand. The Minneapolis-based independent in April will launch a revamped version of the client’s Web site.
“E-commerce has been an underdeveloped retail channel for Lee, which is why we brought in Olson to spice it up,” said Liz Cahill, Lee’s vp, marketing, in a statement. “Olson’s deep strategic thinking about social circles is helping us reach our consumers in different ways, and its best-in-class e-commerce experience from technology to design means we’re about to launch a cool and different Lee.com.”
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