Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Lee Clow came to reminisce about Chiat\Day's legendary "1984" ad for Apple, but wound up using his appearance today at the 4A's Transformation Conference to speak passionately about the transformative power of brands.
It was a memorable moment punctuated by a wave of applause. Clow's impromptu soliloquy—or "little tangent," as he called it—also reminded attendees why, despite all the hassles and pressures of modern day advertising, they still love this business.
Repeatedly during his 30-minute appearance with "1984" copywriter Steve Hayden, Clow referred to his friend and Apple co-founder Steve Jobs.
Jobs' mission, even before the ad with drones and the hammer thrower redefined Super Bowl advertising, was to democratize technology, Clow noted.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in