At Least We're Likely to Be Spared Those 'Wish You Were Here' Cards

Marketers should be prepared at the end of this summer to deal with consumers who are less tanned, less rested and less ready than in years past. In a poll fielded by Ipsos Public Affairs for Access America Travel Insurance and Assistance, just 33 percent of U.S. adults said they plan to take a vacation this summer. Looking at it another way, 57 percent of those who vacationed last summer plan to do so this summer.