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Frito-Lay is shifting brand assignments within Omnicom agencies, moving the U.S. marketing efforts for Lay’s and SunChips from Juniper Park, Toronto, to EnergyBBDO, Chicago. The marketer has also named TBWA\Chiat\Day as the agency for Stacy’s pita chips, which were also at Juniper Park.
Last year Lay’s spent $25.5 million in measured media; SunChips, $24.2 million and Stacy’s, $14.5 million, according to Kantar Media. In the most recent available data, Lay’s spent $9.3 million in the first quarter, up from $4.7
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