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Bruised by the recent loss of major accounts, two Omnicom agencies, BBDO and Goodby Silverstein & Partners, today announced layoffs.
BBDO said it made “significant” cuts after losing the global Gillette men’s grooming business in late April, a development that will have staffing consequences around the world. Goodby has let go staff following its exit in March from the General Motors Chevrolet joint venture with McCann, known as Commonwealth. Neither agency would divulge the number of people cut other than to say layoffs were made across departments.
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