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Lawyers who advertise on television are often branded as ambulance chasers. Now one law firm is trying to dash the stereotype.
Modo Futuro, an ad agency in San Francisco, has created a $3.5 million TV campaign for Brobeck, Phleger & Harrison, a high-profile law firm network with offices across the U.S. and in Europe. Four new TV spots break on CNN this week as an extension of a print campaign the client runs regu larly in The Wall Street Journal.
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