The Last 24 Hours in Advertising: Tuesday Nov. 4, 2014

Here's everything you need to know about the last 24 hours in advertising, in case you blinked. Buzzing on Adweek: Publicis Groupe acquired Sapient in a $3.7 billion deal, and some industry players are shocked. Publicis says the deal will help make the holding company a leader in advertising technology. GoPro and Taylor Swift became the butt of Saturday Night Live skits. SNL created two parody ads, proving once again it knows how to make a timely joke. Lowe's flaunted its Vine-making skills. The company rolled out eight Vine videos with clever home improvement tips—from cleaning scuffed floors with walnuts to sticking sponges in the microwave to kill icky bacteria. Here's something new in the comment section: ads. Disqus, a company that specializes in placing ads in the comment section of websites, is working with a handful of media outlets such as Rolling Stone and CNBC. Meet 15 incredible people who are changing the future of the advertising tech industry. From CEOs to vice presidents of product, these men and women keep their companies ahead of the digital curve. Nick Offerman perfectly mocks Lowe's robot sales clerks. He stars as a helpful human employee, at rival chain Home Depot, whose sole purpose is to tame a bickering couple in this parody ad for John Oliver's Last Week Tonight. Virgin Galactic won't let anything hold it back from sending people into space, not even a devastating crash. Founder Richard Branson said he's determined to find out what foiled a deadly test flight and to launch commercial space travel as early as next year. Take a look at the rise and fall of one of the most hated clothing brands: Abercrombie & Fitch. A&F banks on the belief that sex sells, but some shoppers have had just about enough of it. To all the hipsters out there, Budweiser is calling you. The beer brand launched an ultra-trendy campaign for the holiday season, complete with 10,000 18-packs placed in wooden vintage packages. Around the Web: Here's what analysts think about Publicis' $3.7 billion decision to acquire Sapient. Basically, most find the deal surprising and say it's not the most strategic move. (WSJ CMO) Target has a new mascot thanks to social media followers, and he's not as fluffy and adorable as Bullseye, the bull terrier. Target's teenage fans crowned Alex, a random employee, the new face of the company and the inspiration for plenty new memes. (Fast Company) Throw on a striped sweater, turn on your webcam and get ready for an awesome new interactive online campaign brought to you by Gap. Gap's interactive gift guide turns an ordinary striped sweater into your very own musical instrument. (Digiday) Don't be surprised if the next book you read is proudly sponsored by a brand like Sweet'N Low. The company just spent a whopping $1.3 million to be name-dropped more than once in the e-book Find Me, I'm Yours by Hillary Carlip. (The New York Times) The ad industry thinks it has an answer to the massive online ad fraud problem: a brand new group called TAG. TAG, or the Trustworthy Accountability Group, was collectively created by the American Association of Advertising Agencies, the Association of National Advertisers and the Interactive Advertising Bureau, and its sole purpose is to tackle online ad fraud. (WSJ CMO) This new spot from Footlocker will make you feel incredibly lazy for sitting on the couch eating Chinese food all weekend. MOFILM tells the inspiring story of one man who loves to run, even with a prosthetic leg. And when he tells you to get up and run, you'll get up and run. (Agency Spy) More and more brands are telling Victoria's Secret just how much they hate the lingerie company's "Perfect Body" campaign. JD Williams, a plus-size women's clothing company from the U.K., launched its very own "Perfectly Imperfect" campaign to promote women of all sizes. (Brand Republic) McDonald's wasn't digging the slogan "Lovin' Beats Hatin" either, so all the Internet haters can stop complaining now. The company is reportedly working to trademark the slogans "Lovin' > Hatin" and "Lovin' Is Greater Than Hatin." (Businessweek) Industry Shake-ups: DDB Chicago hired Jack Perone as its Chief Strategy Officer. Perone joins DDB from JWT where he served as vice president-director of strategic planning. (Agency Spy) Jonathan Zajdman, formerly a senior visual designer for Gap's digital communications, joins M&C Saatchi Mobile as art director.

Brand Marketing

The Last 24 Hours in Advertising: Tuesday Nov. 4, 2014

Publicis Groupe buys Sapient for $3.7 billion

Katie Richards

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Katie Richards