L.A.'s Ground Zero Takes N.Y. Tobacco Control

LOS ANGELES Ground Zero has won creative and media planning for the New York State Department of Health Tobacco Control Program following a review.
 
Estimated annual ad spending is $35 million. The contract runs for five years.
 
The Los Angeles shop was not previously identified as a finalist in the competition, along with Havas’ Arnold, independent Northlich, Interpublic Group’s Gotham and Publicis Groupe’s Saatchi & Saatchi Wellness.
 
Agencies that handle New York State accounts are required to have an office in the state, and Ground Zero, an independent, will soon launch an Albany, N.Y.,