Land Rover "Sword Collector"

There’s no doubt this spot will arrest viewers’ attention, as a man whose office wall is covered with samurai swords — and who, for good measure, wears one attached to his belt — is asked by his manager to come for a little chat. Will viewers also take in that it’s a safety-oriented sales pitch (via Young & Rubicam, New York) for Land Rover? Those watching most carefully will see it’s a Land Rover that Manager Man gets into (after trekking down from office to parking garage) before delivering the bad news to Sword Man that the latter’s collection has to go.