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DETROIT — Land Rover officials have confirmed that its $50 million U.S. account will be consolidated with other Ford business at Young & Rubicam, sources said.
The shift from GSD&M in Austin, Texas, has been in the works for several months (Adweek, July 1). Y&R handles Land Rover, which is owned by Ford Motor Co., in the rest of the world. The agency’s Irvine, Calif., office, where the U.S. Land Rover account will be based, also does work Ford’s Lincoln Mercury and Jaguar brands.
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