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Independent shop Olson in Minneapolis said it has been hired by Land O’Lakes for corporate image and brand identity work, becoming the first agency to specifically handle such chores for the client.
Spending for Olson was undisclosed. Overall, Land O’Lakes spent $25 million last year in major measured media, per Nielsen. Spending was $18 million through the first half of 2009.
IPG’s Campbell Mithun, also in Minneapolis, serves as the client’s lead consumer agency.
Campbell Mithun will continue to handle product work, while Olson crafts multimedia efforts to help position the company as a whole.
Kevin
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