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North American Breweries has shifted creative responsibilities for two brands to Ammirati after a review.
The New York shop will take on Labatt beer and Seagram’s Escapes, a line of fruit-flavored malt beverages that launched in 1985. Ammirati succeeds the Toronto office of Publicis on the assignments.
Combined media spending on the brands totaled nearly $5 million last year, the bulk of which—$3.5 million—went toward Labatt, according to Nielsen. Those figures don’t include online spending.
Sources identified the other finalists for the business as Pavone in Harrisburg, Penn.
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