La Quinta "Tarmac"

In airline advertising, business travelers tend to be the most conventional, buttoned-down people in the world. Something must happen to them after they land, though, because the ostentatiously quirky business traveler has emerged as a recurring cultural type in ads for lodging chains. The latest instance of this phenomenon comes in this funny spot for La Quinta via Mullen of Winston-Salem, N.C. Two business colleagues whose flight was stuck on the tarmac for eight hours, leaving them side-by-side with no entertainment but each other, have emerged from that ordeal with their brains all but fused into one — thus elevating them, they explain to their boss, to a new level of efficiency.