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This L.A.-based Agency Uses Instagram to Create Buzz

theAmplify pairs entertainment clients with influencers

Photo: Karl J. Kaul/Wonderful Machine


Specs
Who: Justin Rezvani, founder, CEO
What: Instagram marketing agency
Where: Los Angeles

Since its launch in January, theAmplify has put its energy toward matching Instagram influencers and brands for its entertainment clients, which is not as simple as it may seem. "Just because someone has a million followers that doesn’t mean you’re reaching the target demographic you want," said Justin Rezvani, theAmplify’s 26-year-old founder and CEO. Using its proprietary technology SharedRank for audience targeting and analytics, theAmplify has garnered more than 200 million media impressions on Instagram to date for theatrical clients such as Sony Pictures, Lionsgate and Paramount. Most recently, theAmplify worked on a campaign for 20th Century Fox’s summer hit The Fault in Our Stars, generating nearly 300,000 unique engagements across social media using just five Instagrammers to help spread the word.

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