This L.A. Agency Takes on the California Drought

Omelet rolls out '#H2No' water saving campaign

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Even as the drought in Southern California reaches historic levels, it remains a problem that is all too easy for most citizens to ignore.

So, Los Angeles-based agency Omelet has partnered with landscape architecture firm Mia Lehrer + Associates and human rights organization Digdeep on a campaign titled, "#H2No," which aims to raise awareness and change behavior around water use.

The campaign, which follows this comical, video-driven, brick in the toilet effort from barrettSF, supports both L.A.

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