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DCNF 2014-15

This L.A. Agency Creates Standout Ads for Big-Ticket Projects

Clients include History, MGM and PETA

Photo: Karl J Kaul/Wonderful Machine


Specs
Who Steph Sebbag (l.), president, and Andy Robbins, evp, motion pictures and interactive
What Full-service creative agency
Where Los Angeles

When you’re thisclose to Hollywood, you tend to think a lot about how to maintain a consistent artistic voice that can be heard above the roar of the crowd. Steph Sebbag, president of entertainment-oriented creative agency BPG, elaborated: “We’re always trying to find the voice of a television show or movie, and then find its place in the market.” The Los Angeles-based shop has worked to create standout ads for big-ticket projects from History’s Vikings to MGM’s recent RoboCop movie remake. BPG also has an altruistic side: It recently built a campaign for PETA around shocking images of syringes, knives, chains … all made out of animal emoji.

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