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Krystal Restaurants has kicked off a weeklong giveaway to promote its new Krystal Blitz energy drink. Each day through Aug. 17, the southern quick service chain will hide links on its Facebook, Twitter, Flickr and YouTube pages that direct participants to a coupon for a free 20-ounce Krystal Blitz. Once found, consumers can directly share the coupon with their friends by posting the URL to their own social media pages.
“Interactive and social marketing is very hot right now from a media consumption standpoint,” said Brad Wahl, vice president of marketing for The Krystal Company.
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