Kraft Spinoff Mondelez Reviews Media

Region-by-region process begins in Europe

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Perhaps it was inevitable. With the spinoff of Kraft Foods’ snack brands into a separate company called Mondelez International, the new company has begun a global review of its media planning and buying business.

The review will be tackled regionally, beginning with a pitch for Europe. Given the scope and complexity, the process will take several months and stretch into next year.

The brands in play include Oreo, Ritz, Wheat Thins, Chips Ahoy, Cadbury, Milka, Dentyne and Halls.

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