Kohl's Amps Up 'After Thanksgiving Day' Onslaught

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Kohl’s is looking to create some serious pent up demand for its “After Thanksgiving Day” sale. This weekend, the retailer will begin teasing consumers with special offers, available only between 4 a.m. and 1 p.m. on Black Friday (Nov. 27), via an aggressive advertising effort.

On Nov. 22, Kohl’s will post the company’s After Thanksgiving Day print ad featuring its 300 early bird specials at Kohls.com. From Nov. 22-27, the company will also offer an online “shopping strategy tool” that will allow users create a shopping list with prices and images to prep for the sale.
 
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