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Eastman Kodak this week named Jeffrey Hayzlett chief marketing officer, effective Jan. 1.
Hayzlett, who joined Kodak in 2006 as CMO and vp of the graphic communications group, became chief business development officer in December 2007. Carl Gustin, Kodak’s previous CMO, retired in July 2007. The position had remained unfilled until now. Kodak rep David Lanzillo said no one has been named to replace Hayzlett in his previous position.
During Hayzlett’s tenure, Kodak’s b-to-b activity went from 30 percent of the business to the current 60 percent.
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