Kodak Goes Negative

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This new Kodak campaign from Deutsch starts out strong, with a tone of righteous indignation that seems fitting for our times. “The world’s most expensive liquid isn’t found in the Middle East,” an announcer — probably the same guy who did the Swift Boat ads — says with trademark graveness in one of the political-attack-style spots. “It’s found in your printer.”

“Dripping,” the most graphically sophisticated ad of the bunch, shows spots of black liquid hitting a white surface, like an abstract painting.

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