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Shop Adds Clients in Long-Term Care, Hotel Arenas
LOS ANGELES-Kovel Kresser and Partners has picked up a pair of new accounts, including a client in the fast-growing long-term healthcare arena.
The Santa Monica, Calif.-based agency has won the estimated $10 million account of long-term healthcare provider U.S. Care, after a review. The shop will handle creative and media duties for the company, also in Santa Monica, and eventually develop a national branding campaign. Separately, KKP has also won the $1 million account of Baja Hotel Reservations, Irvine, Calif.,
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