Cartoons adhere to their own physical laws: Ducks, cats and coyotes may be spliced, splattered and splintered, but they can never be destroyed. The kids ad marketplace conforms to similar principles.
A short time after getting bonked on the skull by the recession and a crackdown on food marketing, the cable networks targeting the 12-and-under set have rebounded. Heading into the 2011-12 upfront, ad sales anticipate a record windfall, with early commitments piling up beyond the $1 billion mark.
Any discussion of kid-targeted TV has to begin with Nickelodeon.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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