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Jim Beam’s new Red Stag bourbon will serve as the headline sponsor for Kid Rock’s upcoming 2009 Rock N’ Rebels Tour. Red Stag is an infused Jim Beam Kentucky Straight Bourbon Whiskey with a natural black cherry flavor.
The partnership kicks off June 14 at the NASCAR Sprint Cup Series Lifelock 400 Race at Michigan International Speedway. Kid Rock, whose Rock N’ Roll Jesus album debuted at No. 1 on Billboard’s Top 200 chart, will serve as grand marshal of the event.
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