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Some cliches hold up better than others. This new spot for the Kia Soul (via David&Goliath) is betting there’s still good mileage in the cliche of the white-bread, white-guy golfers at the stuffy old country club. You may feel it’s onto something as you watch pro golfer Michelle Wie wheel into the country-club parking lot in her bright red Kia Soul, a hip-hop anthem blasting from its sound system. Granted, the most worshipped golfer in recent years is the famously multiethnic Tiger Woods, so the white-guy-golfer cliche has been somewhat overtaken by events.
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