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Despite, or perhaps because of a well-publicized stunt that involved promoting coupons for free chicken on Oprah for which it couldn’t deliver, KFC’s Kentucky Grilled Chicken launch appears to be a major success, judging by the company’s financials.
Parent company Yum’s second quarter earnings, announced today, showed KFC sales went from a negative 7 percent in the first quarter to a positive 3 percent in the second quarter. Yum CEO David Novak called the launch the most successful in KFC’s history and added that the item now accounts for 40 percent of KFC’s chicken-on-the-bone sales. ”Kentucky
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