Ketel One Picks Grey

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NEW YORK Diageo has awarded lead creative duties on its Ketel One Vodka brand to roster shop Grey here after a review, sources said. Estimated annual media spending on the  brand is $25 million.

The WPP Group shop bested three other contenders to land the account: MDC Partners’ Kirshenbaum Bond + Partners, independent Wieden + Kennedy and the incumbent, independent M&C Saatchi, said sources.

Grey now handles three Diageo brands. The others are Captain Morgan rum and Crown Royal whiskey.

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