Ken Tells Barbie to Stop Killing Trees

Greenpeace campaign targets Mattel

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Mattel employees were treated to a spectacle yesterday at the company’s California headquarters. Greenpeace activists clad in outfits Barbie would be proud of rappelled down the side of Mattel’s 15-story building to unfurl a massive banner depicting an unhappy Ken doll breaking the bad news to his longtime love, "Barbie: It's over. I don't date girls that are into deforestation." A compatriot in pink and blue Spandex held down the fort on the ground level with a bright pink skip loader.

The stunt was part of Greenpeace’s ongoing campaign to pressure Mattel into halting the use of materials in their packaging that come from imperiled biodiversity-filled rainforests in Indonesia.

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