Kellogg's Settles False Advertising Suit for Frosted Mini-Wheats | Adweek Kellogg's Settles False Advertising Suit for Frosted Mini-Wheats | Adweek
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Kellogg's Agrees to Pay $4 Million to Settle Suit Over False Ad Claim

Frosted Mini-Wheats had claimed it improved kids' brain functions

To the tune of $4 million, Kellogg's agreed to settle a class-action lawsuit that alleged the cereal maker falsely advertised Frosted Mini-Wheats. Both sides agreed to the settlement without the court deciding if Kellogg's was right or wrong.

In ads that ran about four years ago, Kellogg's marketed Frosted Mini-Wheats as being able to improve children's attentiveness, memory and other cognitive functions by 20 percent. Following a 2009 false advertising case brought against Kellogg's by the Federal Trade Commission, the brand changed its marketing message.

Kellogg's has set up a website where customers can claim a refund for boxes of Frosted Mini-Wheats purchased between Jan. 28, 2009 and Oct. 1, 2009.

In a statement, Kellogg's said it "has a long history of responsible advertising."

"Kellogg stands by its advertising and denies it did anything wrong," the company said on the claims website.

 

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