Keiler & Co.'s Interactive Group Doubles in Size

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BOSTON–In the past nine months, Keiler & Co.’s interactive group has acquired seven accounts and doubled in size to become the agency’s second-largest department.
The 10-person unit is the leader in revenue growth at the agency in Farmington, Conn. It expects to account for $6-7 million of Keiler’s overall projected 1999 billings of $63 million, according to creative director Mel Maffei.
The shop’s commitment to interactive projects is notable in contrast to other Connecticut advertising agencies.





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