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Attractive young folks on a beach, singing a peppy song. Hey, if this formula worked for a whole genre of semi-hit movies, it should easily suffice as the content for a commercial aimed at dissuading people from littering on California’s beaches. BBDO West of San Francisco makes the most of it in this public-service spot for Keep California Beautiful. How can you not like a song that rhymes “picking up trash is such a hassle” with “way more fun to build a garbage castle”? Another nice touch: the two characters merrily dancing while clad in anti-toxic-hazard protective suits.
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