To help media and planning agencies maximize their clients’ dollars in radio, Katz Marketing Solutions will subscribed to Compose, a planning tool developed by PointLogic and WPP’s KMR Group.
The move marks the first time an ad sales organization has subscribed to a strategic communications planning tool, according to Bob McCurdy, president of KMS.
Formed at the start of the new year, KMS, a division of Katz Media Group, is working to change how national spot radio is sold by leveraging radio across all platforms and developing customized campaigns that go beyond traditional definitions of inventory.
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