Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Despite not defending in an extended review, The Kaplan Thaler Group is poised to keep a hand in crafting ads for long-time client Aflac, according to sources.
The Publicis Groupe agency in New York, which created the brand’s iconic spokesduck, had parted with the supplemental insurance giant in December after Jeff Charney, Aflac’s CMO, put the account into review.
Charney has said he was consolidating the company’s business at Publicis agencies, with Digitas in the lead and MediaVest handling traditional media planning and buying activities.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in