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TNS Media and KMR Group are now officially known as Kantar Media. The name change, announced Monday (Jan. 25) follows WPP Group’s acquisition of TNS in 2008, which led to the integration of KMR Group and TNS Media.
Kantar Media will provide research services organized by three segments, Intelligence; Audience; TGI (Target Group Index) and Custom.
Intelligence includes the ad spending tracking research of TNS Media Intelligence, as well as digital and social media research provided by Compete Cymfony and SRDS.
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