Kagan Eyes Ad Sales Downturn in '09 | Adweek Kagan Eyes Ad Sales Downturn in '09 | Adweek
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Kagan Eyes Ad Sales Downturn in '09

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A robust upfront marketplace and continued erosion of broadcast ratings has helped cable brave the economic downturn, but a new study suggests that ad sales growth in the sector will fall off significantly in 2009.
 
According to SNL Kagan research, cable ad sales will grow 10.4 percent versus last year