JWT's Sophie Kelly Joins StrawFrog

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NEW YORK StrawberryFrog has poached Sophie Kelly from JWT to become a partner who will oversee StrawberryFrog’s work on Frito-Lay.

Kelly (pictured), who was executive management director of Diageo brands at JWT, will start at StrawberryFrog in early April. The agency has been seeking a top director of Frito-Lay brands since it starting building up that roster over the past few months. The agency, which is headquartered here, also handles Quaker Oats in Brazil and Mexico.

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