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JWT New York chief creative officer Matt MacDonald is heading to BBDO to lead creative efforts on the agency's cornerstone AT&T account.
At BBDO, he'll become part of a select group of nine executive creative directors under new New York CCO Greg Hahn. MacDonald, 38, will start in January.
BBDO is lead creative agency on AT&T, a massive marketer that spends upwards of $3 billion in media annually.
The account is shared by BBDO's offices in New York and Atlanta and employs several ecds, including Erik Fahrenkopf and L.P.
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