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BOSTON Luxottica Retail today tapped WPP Group’s JWT in New York to handle its Sunglass Hut account, the client said.
Independent AR Partners in New York also made a final presentation in the review managed by Boston-based consultancy Pile and Co.
“We believe the strength of the Sunglass Hut brand and the creativity of JWT will be the right fit to establish Sunglass Hut as the sunglass authority for consumers,” said Jack Krause, client vp, marketing and merchandising.
Sunglass
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