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JWT this week said that it would run a brand spot on the upcoming release of Mad Men DVD set, featuring creative that spells out the words “mad men” using letters and logos from the ad agency’s global client roster.
The spot, which carries the tagline: “Making brands famous since 1864,” appears at the outset of the first disc in a four-disc set produced by Lionsgate. Mad Men is an AMC drama series set in the 1960s New York ad industry.
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