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JWT Uses 'Mad Men' to Gain Brand Recognition

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JWT this week said that it would run a brand spot on the upcoming release of Mad Men DVD set, featuring creative that spells out the words "mad men" using letters and logos from the ad agency's global client roster.

The spot, which carries the tagline: "Making brands famous since 1864," appears at the outset of the first disc in a four-disc set produced by Lionsgate. Mad Men is an AMC drama series set in the 1960s New York ad industry. The DVD set, which has a sales goal of 200,000, will be available July 1.

"This is an opportunity for us to leverage our brand," said JWT global CEO Bob Jeffrey. "All I'm looking for is a nod of the head and recognition for what JWT is."

Jeffrey said that the link with Lionsgate and the series will be the crux of some JWT "promotional opportunities" with New York area cable stations, as well as a Mad Men promotion that will run during Advertising Week in New York this September.

Details on the promotions weren't disclosed.

The series