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NEW YORK JWT worldwide CEO Bob Jeffrey has recruited Lowe’s Fernando Vega Olmos to lead creative efforts in most of Europe and Latin America.
Vega Olmos, 50, will take the title of creative chairman of Continental Europe and Latin America and work closely with the business leaders of Europe, Latin America and Brazil, JWT said. He will report to Jeffrey.
“Fernando Vega Olmos is widely regarded as Argentina’s most revered creative and we are thrilled to welcome him,” said Jeffrey.
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