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NEW YORK — J. Walter Thompson has restructured its account planning department, naming a team of five global planning directors to lead the group.
The directors will co-manage the 26-person department, which has doubled in the past year. At the same time, each will have client responsibilities. All five report to worldwide planning director David Lamb.
“We’re getting back to the theater and storytelling of planning,” said Lamb, adding he wants the quintet to spend less time on bureaucracy and more on client business and researching cultural trends.
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