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J. Walter Thompson is restructuring how it services its Ford Motor Co. business outside the U.S. in order to give more attention to all three brands: Ford, Jaguar and Mazda, said Peter Schweitzer, the agency’s Detroit-based president.
Currently, Schweitzer oversees Jaguar and Mazda outside the U.S., while JWT senior partner Bryan Cooper heads brand efforts on Ford. Effective Nov. 1, the complete Ford international portfolio of brands will be merged into one group, dubbed the Ford Automotive Global Business Unit, which will be headed by Cooper, who takes on the new title of executive management director, international.
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