J. Walter Thompson is restructuring how it services its Ford Motor Co. business outside the U.S. in order to give more attention to all three brands: Ford, Jaguar and Mazda, said Peter Schweitzer, the agency's Detroit-based president.
Currently, Schweitzer oversees Jaguar and Mazda outside the U.S., while JWT senior partner Bryan Cooper heads brand efforts on Ford. Effective Nov. 1, the complete Ford international portfolio of brands will be merged into one group, dubbed the Ford Automotive Global Business Unit, which will be headed by Cooper, who takes on the new title of executive management director, international.
Cooper continues to report to Schweitzer, but the new structure allows Cooper and his staff to devote more attention to Mazda and Jaguar, both of which are expected to grow significantly overseas, Schweitzer said. JWT handles Ford business in 48 countries in addition to the U.S.
Cooper, also based in Detroit, has been working with Ford for more than 20 years--the last 10 of those at JWT, and before that at an agency in Australia that previously handled Ford advertising there.
"Cooper and his staff will be capable of giving all of the business better day-to-day attention," Schweitzer said. The restructuring does not affect the U.S. business, he said.
Reporting to Cooper will be Doug Molloy, international vice president and regional account director on Ford; Gerd Leimbach, senior vice president international and director in charge of Mazda Europe; and Jim Roddy, senior partner and director in charge of Jaguar Europe and Mazda UK.
Currently, 900 JWT employees work on Ford worldwide. The new group will work with Bob McClowry, director on Ford division business in the U.S. and the Ford Dealer Advertising Fund business. Steve Hutchison, senior partner and director of international operations, will be the liaison between the two groups.