Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK JWT has reclaimed global creative duties on Diageo’s Baileys liqueur from Bartle Bogle Hegarty after a review, sources said.
Global spending on the brand was slightly more than $40 million in 2007, per Nielsen Monitor-Plus and Nielsen Global AdView. In the U.S. alone last year, major media spending approached $15 million, according to Nielsen. That figure does not include online ads.
The creative shift comes five years after JWT here lost Baileys to BBH in London.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in