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It will either be a blast or a brilliant mistake, to quote Elvis Costello. But JWT, with its mock memorial service for advertising on Monday, will at least smash the conventions of Advertising Week.
Rather than lead a panel discussion or give a speech, JWT will turn the Times Center into a “church,” with officiants, eulogists, a choir and flowers. In short, the 45-minute service represents a colorful reply to the oft-repeated and hyperbolic declaration at industry conferences and in magazine articles that advertising is dead.
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