JWT New York Names Waxman-Arteta New CMO

New chief comes from client services

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JWT is shaking up its new business ranks after an arid stretch of relatively few wins.

Beth Waxman-Arteta, co-president of client services, has assumed the role of chief marketing officer for the New York office. She succeeds Lee Davis, though Davis had a different title: new business director.

The move represents a career shift for Waxman-Artetaa, a veteran account handler. That said, at JWT she played an integral role in past wins, including Microsoft’s Bing and business-to-business accounts and Macy’s

Waxman-Arteta assumed the co-president of client services role in November, along with John Baker.

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