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With the appointment of new creative leaders from Crispin Porter + Bogusky and Goodby, Silverstein & Partners, JWT CEO Bob Jeffrey seems to be trying to regain the star power he lost when Ty Montague left in 2010.
Since then, JWT has lost most of its Microsoft business and has been unable to attract significant new accounts. And creative progress shown under Montague, who was North American chief creative officer (and regional co-president) for five years, has waned under New York CCO Peter Nicholson.
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