JWT Buys Retail Marketing Specialist

Lunchbox will keep its name, management

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JWT's acquisition of Lunchbox gives the agency a smallish domestic player in shopper marketing with common clients like Unilever and Kimberly-Clark.

The 70-person shop is based in Los Angeles and has offices in Chicago, San Francisco, and Bentonville, Ark.—home of key client Walmart. The agency also works for Disney.

Last year, Lunchbox generated revenue of $21 million, according to JWT parent company WPP Group. The agency opened in 2005.

Lunchbox will retain its name and management—including CEO Adam Roe and chief marketing officer Kevin Weisberg—and operate as a unit of JWT.

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